Interco Tire Corp. is expanding its product range into the drag racing and street rod market with the M&H Racemaster brand it acquired in 2001.
Interco, a specialist in the off-road light truck market, is broadening the M&H brand from purely a drag racing tire line to include DOT-approved bias and radial tires for street rodders and other, similar end-uses, according to Interco President Warren Guidry.
Interco reached agreement with M&H founder and owner Marvin Rifchin in January 2001 to take over the M&H name and certain assets, including the molds and some equipment and rubber compound formulas designed specifically for racing tire production, Mr. Guidry said.
Since then, Interco has moved production of the brand to Denman Tire Corp. and Specialty Tires of America (STA) Inc., which has allowed the private brand marketer to broaden the brand's scope. The M&H factory in Gardner, Mass., was closed after sufficient production was under way at Denman and STA.
Interco retained Mr. Rifchin, now in his late 80s, as a consultant. M&H stands for Marvin and Harry Rifchin, the son and father team who founded the tire maker in 1952 to make tires specifically for the emerging sport of drag racing.
Interco retained many of M&H's regional distributors, including some overseas, Mr. Guidry said, ensuring continuity for the brand.