MISSISSAUGA, Ontario (May 3, 2002) — Bridgestone/Firestone has added a French text version of its Web site, www.Tiresafety.com, which also includes metric measurements for the first time.
By registering on the site, launched last year, Canadian users will receive a monthly e-mail reminder to check their air pressure. The site—available in English and Spanish—also offers educational tools regarding tires and the role they play in vehicle performance and safety, BFS said.
“This is an ideal time of year for this announcement, heading into the busy summer driving season,” said Jerry Priddle, BFS director of public relations and advertising. “Temperature changes will affect how your tires perform. All Canadians should have the opportunity to benefit from the valuable information on this site. Now with French and metric, a larger group of people will be able to use this resource to make them feel more comfortable and secure in their tires and their tire's performance.”
The Web site also can be accessed via www.securitedespneus.com.