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May 03, 2002 02:00 AM

BFS tells Canadians to check their pressure – en Francais

Tire Business Staff
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    MISSISSAUGA, Ontario (May 3, 2002) — Bridgestone/Firestone has added a French text version of its Web site, www.Tiresafety.com, which also includes metric measurements for the first time.

    By registering on the site, launched last year, Canadian users will receive a monthly e-mail reminder to check their air pressure. The site—available in English and Spanish—also offers educational tools regarding tires and the role they play in vehicle performance and safety, BFS said.

    “This is an ideal time of year for this announcement, heading into the busy summer driving season,” said Jerry Priddle, BFS director of public relations and advertising. “Temperature changes will affect how your tires perform. All Canadians should have the opportunity to benefit from the valuable information on this site. Now with French and metric, a larger group of people will be able to use this resource to make them feel more comfortable and secure in their tires and their tire's performance.”

    The Web site also can be accessed via www.securitedespneus.com.

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    • News
      • OPINION
      • BUSINESS/FINANCIAL
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      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • Mid-Year Report 2022
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION