CHARLOTTE, N.C. (April 18, 2002)—Effective July 4, Heafner Tire Group Inc. will be known as American Tire Distributors. The name change, along with a new logo, was announced at the company's semi-annual gathering of general managers.
The new name is actually the moniker of a wholesale distribution company acquired by Heafner during 2000 from Merchants Inc., a Manassas, Va.-based dealership.
“Our new name, American Tire Distributors, reflects the national reach of our business and clearly communicates our focus on distribution,” Heafner President and CEO Dick Johnson said in a press release.
“We´re no longer a group but a unified, innovative company focused on serving tire dealers across America.”
The re-naming is part of Heafner's transition from a collection of companies joined through various acquisitions—the former American Tire Distributors being one of them—into a “single-minded organization,” the release said. The name change follows two years of reorganization during which Heafner abandoned most of its retail operations—which included selling the California-based Winston Tire Co. chain—while strenthening itself financially.
Heafner is based in Charlotte and employs more than 2,000 nationwide. It operates 62 distribution centers servicing all or parts of 35 states. Among the brands offered by Heafner are Michelin, Uniroyal, BFGoodrich, Dunlop, Bridgestone, Firestone and several private and associate brands. The company also carries 19 lines of custom wheels, as well as equipment and tire-related supplies.