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March 18, 2002 01:00 AM

What's in a name?

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    Four adventuresome Canadians have taken up Goodyear-Canada's offer to legally change their surnames from Dunlop to Dunlop-Tire. The four split the ``Tired of Your Name Challenge'' prize of $25,000 (Canadian), each pocketing a share of $6,500.

    The ex-Peter Dunlop-who ironically works for a company called Action Tire-said ``money was not the motivating factor.'' It was, added the Central Ontario resident, ``a real fun thing to do.''

    Mr. Dunlop-Tire's new ``relatives'' are Traci Dunlop-Tire of Calgary, Jason Dunlop-Tire of Winnepeg and Bill Dunlop-Tire of Toronto.

    Though only open to adult Canadians, the tire maker said the promo got inquiries from across North America and even from Hungary.

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    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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    • News
      • OPINION
      • BUSINESS/FINANCIAL
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      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION