In their first joint public advocacy effort, the International Tire & Rubber Association (ITRA) and the Tire Association of North America (TANA) announced an effort to educate consumers about tire care and tire inspections.
During ``National Tire Safety Week,'' April 29-May 3, the associations will ask industry companies to place ads in local newspapers, advertising the benefits of tire inspections, the importance of National Tire Safety Week and the necessity of proper tire care.
TANA and ITRA will create the advertisements, which will be customized with the name and address of the store purchasing the ad so consumers wills know where to have their tires inspected.
National Tire Safety Week, spearheaded by the Rubber Manufacturers Association (RMA), is a week-long campaign dedicated to educating drivers about the importance of tire safety.
``The result will be great publicity for `National Tire Safety Week,' information about tire inspections for consumers and more customers for participating businesses,'' TANA President Steve Disney said. ``Clearly, these are three key goals for the joint association.''