MCHENRY, Ill. (March 13, 2002)—Focusing on safety and maintenance, Brake Parts Inc. has launched a national television advertising campaign featuring Raybestos brand brakes.
The campaign, which began in January, will continue through June. It will consist of more than 600 commercials on 11 networks to a projected audience of 350 million homes in North America, the company said.
The spots feature state-of-the-art, freeze frame technology and utilize more than 90 still cameras to freeze action in real-life situations, Brake Parts Inc. said.
“We are taking an aggressive, proactive step in educating the consumer about the importance of quality brake parts to ensure their safety” said Larry Pavey, president of Brake Parts, Inc. “We are taking a leadership role in emphasizing that brake systems need to be checked on an annual basis.”
Studies show women purchase more than 60 percent of all brake services, Brake Parts Inc. said. With that in mind, spots will be shown on Lifetime, Home and Garden, Discovery Channel and The Learning Channel. They can also be seen during sporting events such as the NCAA tournament and auto racing events.