SALT LAKE CITY (March 7, 2002)—Discount Tire Co. Inc. and the U.S. Olympic Committee have settled the lawsuit the USOC filed against the tire dealership.
The committee accused Discount Tire of using the international Olympic symbol of five interlocking rings on four billboards outside Salt Lake City just prior to the 2002 Winter Olympics there. Discount Tire did not have the committee's authorization to use the symbol.
Discount Tire has paid the USOC an undisclosed sum and agreed not to use the Olympic symbol in future, according to Art Berger, the Salt Lake City attorney who represented the committee in this case. Andy Stone, the Salt Lake City lawyer who represented Discount Tire, could not be reached for comment.