TONAWANDA, N.Y. (Feb. 19, 2002)—Goodyear is conducting a global review for its Dunlop Tires ad account, now handled by Marcus Thomas in Beachwood, Ohio. Marcus Thomas also handles advertising for Goodyear's Kelly tires.
Goodyear plans sharply higher ad spending, between $10 million and $30 million a year, for Dunlop, said people familiar with the review. Dunlop had been getting about $1 million a year in ad support in recent years, it was said.
Contenders for the ad account include Bartle Bogle Hegarty, New York and London; 180, in Amsterdam; and WPP Group's Y&R Advertising in New York. Y&R denied it was in the pitch.
Four other agencies also are pitching the account. Goodyear declined to identify them or disclose ad spending.