Better ranking needed
In reviewing the data in the Feb. 4 Market Data Book issue, there are some inconsistencies in the ``Top Dealerships'' chart on page 14.
In dividing the ranking into categories as you have, you leave the reader with having to look in several places to draw a clear picture of who the top players are in the industry.
It's disappointing that for the last two years the information omits American Car Care Centers and depicts an unclear view of the industry leaders.
It would appear that to give a true and accurate comparison of the retail tire industry you should compile one chart that would include the largest retail chains, company-owned outlets, marketing groups, manufacturer locations, mass merchandisers, wholesale clubs and franchises.
If footnotes were included, then the reader would be able to compare the size of everyone in the industry and better understand the structure of each listing.
Director of marketing
American Car Care Centers
Editor's note: The chart featuring the largest tire marketing groups and franchises in North America was not included in the Feb. 4 issue. It is reproduced on page 19 of this issue. The idea of compiling one chart consisting of all types of retail tire chains is a good one and will be considered for next year's listings.
`Wake up tire people'
I am continually amazed (and befuddled) why the independent tire dealers of America want to keep bumping heads with the ``big box'' stores and sell the same tire brands.
Sam's Club, Costco, Sears, Wal-Mart, B.J.'s etc. all sell Goodyear, Michelin, BFGoodrich and Uniroyal. When we independents sell these brands at a competitive price, we make nothing.
What's the point? Why keep feeding Goodyear and Michelin Americas Small Tires (MAST) all the money for no return?
There are many other high quality tire lines available that we independents can profit from and have some exclusivity at the same time.
Let Goodyear and MAST have Wal-Mart, etc. They want to beat up on us independents by selling to the big box stores, so let them live off of those sales.
Meanwhile, my store sells very high quality tires that return a profit. And our tire manufacturers treat us well and supply us properly. The customer really doesn't care what brand of tire you sell; they care about YOU to give them quality and service.
Wake up tire people. You don't have to keep playing the same old game. Join a buying group, get an independent supplier, handle a different tire line that profits you. Or is there some kind of ``magic'' in the Goodyear or MAST hook?
We work very hard. Why not make a profit!
Geldhof Tire & Auto
I'm a Michelin Americas Small Tires dealer (Uniroyal 36 years). The Michelin MVP (Maximum Value Policy), which established minimum pricing for the BFGoodrich Radial All Terrain T/AKO, worked in January and February. But two days after Michelin discontinued the program Feb. 1, we have already run into a pricing problem on the tire.
As an independent tire dealer of 50 years, I believe I would rather fight Firestone's credibility problem than Sam's Club, Wal-Mart and Costco's low margin marketing of MAST products. By the way, we have discontinued stocking the tire.
Big 8 Tyre Center