LANGLEY, British Columbia (Feb. 11, 2002)—O.K. Tire Stores Inc. announced that “Mr. Hockey” Gordie Howe will be featured in upcoming television, radio and newspaper advertisements.
Mr. Howe, 74, is a veteran of 32 professional hockey seasons. He is considered a Canadian sports icon. His deal with O.K. Tires was finalized with Colleen Howe, president of Powerplay International. The pact is effective immediately, O.K. said.
In addition to the various media spots, Mr. Howe will appear at various O.K. stores to offer dealer support, the Langley-based company said.
Our goal is the expand public awareness of O.K. Tire and we intend to begin taping TV spots and radio recordings within the next three weeks,” an O.K. spokesman said. He added that the initial plan calls for airing spots in the electronic media by mid- to late-March.