DIAMOND BAR, Calif. (Feb. 1, 2002) — The Chrysler Group will be the featured original equipment manufacturer (OEM) at this year's Specialty Equipment Market Association (SEMA)-International Tire Expo (ITE) trade show, scheduled for Tuesday, Nov. 5, through Friday, Nov. 8, at the Las Vegas Convention Center.
In the past several years, it has become the custom for featured OEMs to use the SEMA-ITE venue to launch new car and truck models and unveil concept vehicles that may eventually make it to production. General Motors Corp. was the featured OEM at last year's SEMA-ITE show.
“Chrysler Group is pleased to once again be the featured marque of the SEMA Show. Our presence marks our 26th year as an exhibitor,” said Jim Schroer, executive vice president, global sales and marketing, Chrysler Group. “This show provides an opportunity to showcase the adaptability of Chrysler Group vehicles for personalization and accessorization. We see continued marketing opportunities and promotional advantages as key factors of our participation and will use this venue to feature all of the Chrysler, Dodge, and Jeep brands in this increasingly important marketplace.”
In addition to the Chrysler Group, Diamond Bar-based SEMA said other OEM exhibitors at this year's show will include Ford Motor Co., General Motors, Honda, Hyundai, Isuzu, Mitsubishi, Nissan, Panoz and Toyota. According to the trade association, the OEM presence at the SEMA show has grown from three manufacturers to the current 10 over the past five years.
The 2002 show will occupy the newly expanded Las Vegas Convention Center, which SEMA said now has more room available for car makers' exhibits and those of the more than 1,300 other automotive specialty equipment, accessories, and tire companies that will participate in the show. There will be more than 700,000 net square feet of exhibit space—690,000 of which is already committed to show exhibitors, SEMA said. The Convention Center's expanded space will allow all of the show's exhibitors to be under one roof for the first time since 1996.
The SEMA-ITE Show is held concurrently with the Automotive Aftermarket Products Expo (AAPEX). The two trade shows comprise Automotive Aftermarket Industry Week (AAIW), one of the three largest business gatherings in Las Vegas.