TORONTO (Jan. 21, 2002) — A month after offering $25,000 to people willing to change their surname to “Dunlop-Tire,” Goodyear Canada has nearly four dozen Canadians lined up to do just that.
For its Dunlop “Tired of Your Name Challenge,” the tire maker recently mailed information packages to 1,000 Canadian citizens with the last name “Dunlop,” offering the cash—which is about $16,000 in U.S. dollars—to add the “tire” post-script. By the time the imposed Jan. 11 deadline rolled around, the company said 45 persons had signed up to participate.
“Dunlop Tires may not be Canada's largest tire brand yet, but we now can count on at least 45 people who will never forget our name, because it's quite possible it will soon be their name, too,” a Dunlop spokesman said.
The prospective soon-to-be-renamed Dunlops now have until March 11 to legally add “-Tire” to the end of their names. The 25-grand cash prize will be divided equally among those who actually go through with it, so if all 45 opt for hyphenated names, each will get $555.55.
Although the promotion is only open to adult Canadians, the company said it has received inquiries from across North America and as far away as Hungary.