ST. LOUIS-A Web site is offering tire retailers access to ``affordable, high-quality'' point-of-purchase materials.
The National System Inc., an advertising, brand-management and Web-based communications firm, has introduced Tire.CustomSignMaker.com, which it said gives tire dealers the ability to create customized banners, tire inserts, posters, counter cards and other promotional material on their personal computers.
The company is partnering with the Tire Association of North America (TANA) on the project
To use the program, tire retailers can log on to the Web site-at www.TheNationalSystem.com. The company said it offers 72-hour turn around upon receipt of an order.