ST. LOUIS (Jan. 15, 2002)—A new Web site is promising to allow tire retailers access to “affordable, high-quality” point-of-purchase materials via the Internet.
The National System Inc., an advertising, brand-management and Web-based communications firm, has introduced Tire.CustomSignMaker.com, which the company said gives tire dealers the ability to create their own banners, tire inserts, posters, counter cards and other promotional material on their personal computers. The merchandise can be customized with the retailer's store name or logo, pricing and special offers.
The St. Louis-based company—which is partnering with the Tire Association of North America (TANA) on the project—said it found success with similar sign-making programs it has offered to Fortune 100 clients and wanted to open it to the public. Founded in 1919, The National System's clients include the Ford Motor Co., Anheuser-Busch and Mercedes-Benz.
The new sign-making program was rolled out at last fall's Specialty Equipment Market Association/International Tire Expo in Las Vegas. To use the service, TANA members and other tire retailers log on to the Web site—at www.TheNationalSystem.com—where they are then able to customize their merchandise in three steps: select a special event, promotion or theme; personalize it; then submit it in order for production to begin. The company said it offers 72-hour turn around upon receipt of an order.
The firm has branch offices in New York City, Detroit and Los Angeles.