GREENVILLE, S.C. (Jan. 2, 2002)—Michelin North America Inc. has introduced Tire Advisor—a Web-based tool that compares all tire brands to help buyers purchase the proper tires for their vehicles.
Tire Advisor, designed by Michelin and its Uniroyal and BFGoodrich tire units, is available through America Online as well as AOL interactive brands—Netscape, CompuServe and AOL.com. Consumers can access Tire Advisor by selecting Parts & Accessories from the autos channel, clicking on the tires tab and then clicking on the Tire Advisor logo.
Consumers are asked to to enter their vehicle year, model and options, and answer five questions concerning their driving habits. A list of tire lines is then given based on their responses to those questions.
The list, which Michelin called “an impartial tool,” includes information on test results of those tire brands—Michelin, Uniroyal, BFGoodrich, Bridgestone, Cooper, Dunlop, Firestone, Goodyear, Pirelli, Yokohama and a small percentage of other brands. The tire lines provided for comparison are based on industrywide tire sales, according to Michelin. Tire Advisor also rates tires on a one-to-five star system, with five being the best.
Michelin developed Tire Advisor because of J.D. Power surveys that showed consumers are dissatisfied with the tire-buying process, said Pete Selleck, Chief Operating Officer of Michelin Americas Small Tires. Comparison of tire brands is based on industry-standard testing methodology developed with independent consulting firm and tire industry experts, Michelin claimed.
Evaluations of brands were made on the basis of tread life, wet traction, hydroplaning, noise, snow/ice traction, off-road traction and handling, the tire maker said. Consumers select one or all of the tires recommended by Tire Advisor to get a price quote, enter an address and receive a list of authorized Michelin, BFGoodrich and Uniroyal tire dealers in a 20-mile radius from the consumer's address. Participating independent dealers have committed to supplying quotes within 24 hours.