Kudos to Steinberg
I would like to congratulate Barry Steinberg of Direct Tire in Watertown, Mass. for recently being named ``Retailer of the Year'' by the Retailers Association of Massachusetts. Around here, he has personally raised the image of the tire industry through his innovative marketing and advertising, his attention to detail and his high level of customer service.
Barry has never succumbed to the temptation of advertising price. Instead, he has focused on selling quality products and providing superior customer service. His business success has shown that tire shoppers are no different than shoppers in other sectors.
In industries like food, clothing, automobiles, electronics etc., there are many customers willing and eager to pay for quality products and great service. But for some reason, most of us in the tire business feel we have to meet the lowest price in the marketplace. Customers come to us because we give much better service than our large, impersonal competitors. We understand our customers better and we know our products better.
Take a lesson from Barry Steinberg: If you're giving better service than your competition, don't be afraid to charge for it. Great retailers offer more than low prices.
Summit Tire of Mass.
Nasser ouster justified
Ford Motor Co. was on the right track in getting rid of Jacques Nasser as CEO.
Now the company needs to admit that it built a terrible sport-utility vehicle, take the blame off Firestone tires and try to get back the public's trust.
Like I have said from the beginning (in a previous letter to the editor) it was Ford's problem-not Bridgestone/Firestone's.
Redwood General Tire Pros
Redwood City, Calif.
SUV drivers defended
In response to John K. Teahen Jr.'s (Nov. 5) column suggesting special licenses for sport-utility vehicle drivers.
We see most of them on a regular basis throughout the year and don't view them as unfair or unsafe drivers. I don't even remember any wrecks involving these people.
I think that if Mr. Teahen looked around he would see just as many bad drivers and wrecks involving all kinds of cars and pickup trucks.
Time to stand strong
With the downturn in the economy, now is the time for the independent tire dealer to stand strong for what we are all about.
Modern Tire Inc.
Eden Prairie, Minn.
I was amused by the caption ``Generally speaking'' on TB's Web site above a photo of General Norman Schwarzkopf addressing a Goodyear dealer meeting.
Years ago, the former General Tire & Rubber Co. had an employee newsletter called Generally Speaking.