Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
October 11, 2001 02:00 AM

Nebraska Tire buys outlets in Kearney, Grand Island

Todd Stumpf, Tire Business staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    KEARNEY, Neb. (Oct. 11, 2001)—Their tires may not come with fries and a shake, but the folks at Nebraska Tire used a meat-and-potatoes strategy when acquiring its two newest outlets.

    “We used the 'Burger King Theory,'” said Bruce Docter, Nebraska Tire's division manager. “McDonald's does all the research, then Burger King opens up a restaurant on the same road.”

    Nebraska Tire bought its seventh and eighth stores, both Big O Tires Inc. franchise locations, in Grand Island and Kearney, each 100 or so miles west of Lincoln, Neb. The Kearney store is stationed in a Wal-Mart parking lot; the Grand Island location is in front of a Menard's retail location.

    Both are in areas Mr. Docter described as high-traffic. It's that philosophy that has seen Nebraska Tire's sales vault from $125,000 to nearly $5 million in seven years, according to Mr. Docter. The dealership has added five stores in the last year and a half, attributing that to the dollar growth.

    The two new stores are between 6,000 and 7,000 square feet in size and have six service bays. They will sell Big O, BFGoodrich, Michelin and Yokohama tires for cars and light trucks, and primarily Firestone and Titan agricultural tires. Mr. Docter billed Nebraska Tire as one of the biggest farm tire dealers in the state.

    Like all Nebraska Tire locations, the newly acquired stores will be home to three employees. Each store will have a manager, who will double as a tire technician.

    With only minimal underhood service—Mr. Docter said 80 percent of the company's business is from tires—managers aren't needed to handle office-type duties.

    “We are low-overhead, low-cost,” he said. “We don't have anyone standing around.”

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Icahn-owned Auto Plus files for Chapter 11 protection
    2
    Truck sector leads U.S. tire market; consumer down
    3
    Goodyear to trim jobs amid 'uncertain' economic outlook
    4
    SEMA urges USTR to end section 301 tariffs on Chinese goods
    5
    Gills Point S acquires Hogan Tires of Maine
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION