LOUISVILLE, Ky. (Sept. 27, 2001)— Though falling short of what it hoped, Louisville-based Ken Towery's Tire & Auto Centers has made a $10,000 donation to the American Red Cross Disaster Relief Fund.
The dealership pledged half its profits from an entire week to the fund, with a minimum donation of $10,000.
The latter figure ended up being the company's donation, as the effects of a slowed economy in the wake of the Sept. 11 attacks on America trickled down to the Louisville-based chain.
“We're in the same boat as all these retail businesses,” said Vice of Marketing Kris Towery, who oversaw the effort. “We had an off week. When this whole thing came about everyone in the whole country wanted to give something.”
The money raised by the company will aid relief efforts in the wake of terrorist attacks on New York and Washington that left nearly 7,000 dead or missing. Regardless of whether the week was as successful as hoped, the gesture was not lost on patrons. Mr. Towery related a story of customers coming in a few weeks ahead of time to buy tires so their purchase would be included in the donation effort.
“It was a way for us to help and a way for our customers to help,” he said. “People were making comments. Every store called in. (Customers) wanted to help just as much as we wanted to. Our employees and families wanted to help. They were sending checks.''
Towery's has 16 locations in Kentucky and Indiana. It sells most major brands, including Goodyear, BFGoodrich, Michelin, Kumho, Seiberling, Continental, General, Bridgestone, Firestone, Falken, Uniroyal and Pirelli. Auto service includes most under-hood services, as well as shocks, struts and brakes.