RICHMOND, British Columbia (Sept. 25, 2001)—SmarTire Systems Inc. has launched the distribution of new aftermarket tire monitoring products in the U.S. through two large tire retailers.
The Tire Rack and TBC Corp.'s Big O Tires Inc. subsidiary have agreed to carry the new SmarTire products for cars and light trucks.
The move follows SmarTire's initial distribution in Europe and represents the beginning of the company's marketing strategy for aftermarket products in North America, SmarTire President and CEO Robert Rudman said.
Tire Rack is a South Bend, Ind.-based mail-order distributor of high-performance tires and wheels. Colorado-based Big O has more than 490 franchised and company-owned retail outlets in the west, Midwest and southeast, as well as an affiliated dealer network in Canada.