AKRON (Sept. 4, 2001)—Goodyear has redesigned its Web site, www.goodyear.com, to make it easier use and facilitate planned future e-commerce enhancements. It was the third major redesign of the site, launched in 1995 as the industry´s first outpost on the Internet, the Akron-based tire company said.
Nathaniel E. Leonard, Goodyear's director of global e-commerce, said the site was completely rebuilt to put the most-frequently-used features closer to its home page. "Tire shoppers now will find both our tire selector and dealer selector on our U.S. home page," he said.
Mr. Leonard said the site also serves as a link to the company's “tire school,” where consumers can learn the basics of tire technology, download Goodyear's tire safety guide, determine the best tires for their cars and obtain information on how to take care of them.
Kevin Choo, the project´s manager, underscored the global nature of the initiative. “As a global corporation with many products and brands, Goodyear operates hundreds of Web sites around the world. Our redesign allows these sites to have a common infrastructure and share tools and applications but maintain their differentiated presentation," he said.