AKRON (Aug. 9, 2001) — Goodyear has named former NBC sports communications director Jennifer Arnold manager of public relations for its popular blimp fleet.
Ms. Arnold, a 16-year veteran of NBC, was responsible for directing the television network´s media and public relations strategy for many high-profile sporting events, such as the Super Bowl, NBA Finals, Wimbledon, World Series and the Olympics.
Goodyear Senior Vice President of Global Communications John Perduyn said Ms. Arnold´s network background will help the company expand its blimp television activities.
Currently, the company´s three blimps are on a 25-city tour promoting tire safety themes through their aerial sign technology called "Eaglevision."
Ms. Arnold will be based at Goodyear´s Akron headquarters, where she will direct the activities of the company´s three public relations managers at blimp operations in Akron; Carson, Calif. ; and Pompano Beach, Florida.