SCOTTSDALE, Ariz.-Discount Tire Co. has teamed up with the Rubber Manufacturers Association to offer consumers a free air pressure gauge and tire maintenance brochure at events planned for six southwestern cities this summer.
The program got under way June 28 with ``Tire Pressure Check Day'' events at two Discount Tire locations in the Phoenix area. Similar events also are planned for Phoenix, San Antonio, Dallas, Houston, Albuquerque, N.M., and San Diego.
Throughout the summer, nearly 200 Discount Tire stores in the six cities will stock the consumer information brochure, and both the RMA and Discount Tire Web sites will feature additional information on proper tire care and maintenance.
Scottsdale-based Discount Tire is one of North America's largest independent retail tire dealerships, with approximately 450 outlets in 18 states.
The RMA, headquartered in Washington, D.C., developed the ``Be Tire Smart-Play Your PART'' program to educate consumers on the proper care and maintenance of tires.
Discount Tire CEO Gary T. Van Brunt noted that not only is a regular maintenance program important for the safety of the driver and passengers, ``it will promote longer tread life, a smoother ride, more uniform tire wear, and it will result in reduced gas consumption and better vehicle handling.''