Skip to main content
EVENT TRACKER
Keep track of rescheduled, canceled industry events with our COVID-affected event tracker - Powered by Snap Finance
Close
Sister Publication Links
  • Rubber & Plastics News
  • European Rubber Journal
tb-logo
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • OPINION
    • CORONAVIRUS
    • AUTO INDUSTRY
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • FACTORY FIXES
    • GOVERNMENT & LAW
    • INTERNATIONAL
    • MOTOR SPORTS
    • NEW PRODUCTS
    • RETAIL TIRES
    • SERVICE ZONE
    • SEMA/AAPEX
    • SMALL BUSINESS
    • TIRE MAKERS
    • SPONSORED CONTENT
    • TBC Corp. to make donation to company charity to reward vaccinated employees
      Titan to offer free COVID-19 vaccines at Iowa facility
      Bridgestone hosts vaccination events for plant employees
      Cioffi: Will remote working be the new normal?
    • SEMA closes deal for SEMA Garage property in Michigan
      Conti adding dynamic driving simulator at German R&D center
      Yokohama gains OE fitments on BMW, Mercedes-AMG sport utilities
      SEMA picks site in Michigan for 2nd SEMA Garage
    • Pirelli adds 3rd North American bicycle tire distributor
      Goodyear goes retro for 'Throwback' NASCAR race at Darlington Raceway
      Keter to expand NeoTerra SKUs through mid-2022
      Federal approved as 5th Formula Drift tire supplier
    • Vipal targets North America for machinery sales growth
      Commercial tire, retreading sectors on solid footing
      JK Tyre adds radial truck tires to U.S. portfolio
      Mitchell 1 enhances ADAS info access in TruckSeries software
    • New York chipping in $3M+ toward Sumitomo factory expansion
      SBA extends and expands COVID-19 loan program
      Stimulus spending should help tire industry
      U.S. agro-science firm gets $1M grant to research sunflower latex
    • Bridgestone to upgrade Japanese OTR tire plant
      Point S Canada signs point-of-sale agreement with Flexiti Financial
      Fountain Tire promotes pair to new executive roles
      ETRMA adding Nexen and Czech and Slovak trade groups to membership
    • Goodyear goes retro for 'Throwback' NASCAR race at Darlington Raceway
      Federal approved as 5th Formula Drift tire supplier
      Maxxis offers discount to ChampCar competitors
      Michelin strikes supply deals with new Canadian racing series
    • Yokohama OHT adds severe-duty solid tire to Galaxy brand
      Bosch adds 22 aftermarket parts in Q1
      Snap-On introduces TreadReader handheld tire scanner
      Vogue Tyre introduces ‘biggest, boldest' red stripe tire
    • Point S Canada signs point-of-sale agreement with Flexiti Financial
      WTC webinar to address tire/wheel-balancing process errors
      Commercial tire, retreading sectors on solid footing
      TBC Corp. to make donation to company charity to reward vaccinated employees
    • Bosch adds 22 aftermarket parts in Q1
      Marinucci: Detailed instructions will save time
      Bartec introduces TPMS software updates
      Snap-On introduces TreadReader handheld tire scanner
    • WTC webinar to address tire/wheel-balancing process errors
      SEMA closes deal for SEMA Garage property in Michigan
      SEMA picks site in Michigan for 2nd SEMA Garage
      SEMA touts expanded Las Vegas Convention Center ahead of 2021 expo
    • SBA extends and expands COVID-19 loan program
      Stimulus spending should help tire industry
      Giti disputes report blasting tire maker for accepting PPP funds
      SEMA survey shows resilient auto aftermarket in 2020
    • Coopers are ready to rock: Cooper Tire, Alice Cooper seek best garage band
      Last Mile: Delivery surge raises demand for medium truck tires
      Nexen touting manufacturing quality milestone
      Apollo isn't planning U.S. plant — yet
    • Sponsored By Yokohama Tire Company
      7 questions to ask consumers when they need tires for a crossover SUV
      Sponsored By Yokohama Tire Company
      Stocking Tires for Crossover SUVs
      Sponsored By AppointmentPlus
      Three Important Lessons Learned for the Tire Business During a Pandemic
      Sponsored By Yokohama Tire Company
      7 questions to ask consumers when they need tires for a crossover SUV
  • SHOP FLOOR
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Video: Balancing Tire
      Safety tips for wheel balancing
      An introduction to wheel balancing
      Wheel weights: Balancing form with function
    • Video: Demounting
      Making rims ready for a tight seal
      Tire changer types, tips and trends
      How to clear rim rust and corrosion
    • Video: Safety
      Ergonomics on the shop floor
      Customers
      Considerations for shop safety policies
    • Video: Tire Repair
      Staying safe when repairing a tire
      Essential tools, materials and equipment for tire repair
      An introduction to tire repair
    • Video: TPMS Service
      Replacement TPMS sensor overview
      The life-saving work of TPMS
      An introduction to TPMS service
    • Video: Training
      Options and resources for CE tech training
      Internship ideas to attract tech talent
      Choosing the right auto service tech school
    • Video:Vehicle Lifting
      Tips and recommendations for lifting safety
      The gravity of proper lift points
      Safety essentials when using jack stands
    • Video: Wheel Torque
      The danger of too much, too little torque
      The importance of torque specifications
      Introduction to proper wheel installation
  • Multimedia
    • VIDEOS
    • PHOTOS
    • PODCASTS
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Data
    • DATA STORE
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
  • ADVERTISE
  • DIGITAL EDITION
  • Awards
    • Tire Dealer Humanitarian Award
MENU
Breadcrumb
  1. Home
June 18, 2001 02:00 AM

Tire Kingdom launches associate dealer program

Todd Stumpf <P>Tire Business staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    WEST PALM BEACH, Fla.-With the goal of filling much of the eastern seaboard with associated stores, TBC Corp.'s Tire Kingdom Inc. (TKI) subsidiary is offering a new associate dealer program.

    It is aimed at allowing participating retailers to maintain independent status while enjoying the economies of scale and other advantages of being part of TKI's operation.

    Headed by Mike Cox, Tire Kingdom's senior vice president of corporate accounts, the West Palm Beach-based retail chain's new program offers independent tire retailers the chance to ``do it the way the big boys do.''

    ``We're going out in areas where we don't have distribution and finding out who the strongest players are,'' Mr. Cox said. ``They can partake a la carte in what they want from Tire Kingdom.''

    ``We'' actually means TBC as much as it does TKI. In the last six months TBC has acquired Paul Lewis Tire in Northern Florida and Lucas Tire in Louisiana-both 10-store dealerships converted to Tire Kingdom stores.

    The new program will allow existing independent dealers to maintain their identity-``whatever flag they fly,'' Mr. Cox said-while having access to all aspects of Tire Kingdom's operation.

    Program highlights include:

    Single source ordering;

    Simplified net pricing;

    Complete advertising and merchandising support;

    A national credit card program;

    Nationwide warranties;

    Progressive sales, technical and product training; and

    A comprehensive automotive parts and equipment program.

    Associate dealers will be treated as if they were a Tire Kingdom store, Mr. Cox said of a potential participant's access to these amenities.

    They'll enjoy the same supplier discounts previously available only to big volume purchasers, while the credit card program offers customers 90-day, same-as-cash options. That, along with media negotiations, is what Mr. Cox said sets the program apart.

    Participants also will benefit from the availability of a lower-priced entry-level tire that, he said, for years has allowed the majors to advertise customer-enticing values that most independent dealerships could not.

    The associate dealer program is modeled after an affiliate dealer program run by Bridgestone/Firestone Inc., where Mr. Cox worked for more than a decade. However, TKI's is not a franchise program. Its goal is to increase distribution and perhaps eventually enhance Tire Kingdom as a brand name.

    With stores throughout Florida-as well as recently purchased outlets in Augusta, Ga., Charlotte, N.C., and New England that will be converted into Tire Kingdom stores-one of the plan's objectives is to fill in the space between New England and the tip of Florida with Tire Kingdom-affiliated dealers.

    While looking to spread associated dealers throughout the country, keeping them spread out is of equal importance. Having a dealership on top of another will not do dealers or the program any good, he said.

    ``The other thing we're not going to do is cannibalize,'' he said. ``We're not just going to go in and dump in tire stores. We're going to look closely at where we go. We don't want to be close to (existing) Tire Kingdom stores. That wouldn't be fair to either party.''

    Founded in 1972, Tire Kingdom has 172 stores throughout the Southeast and more than 1,600 employees. It is the fifth-largest independent tire retailer in the U.S. Memphis, Tenn.- based TBC also owns Big O Tires Inc. in the western U.S., and wholesale distributors Carroll Tire Co. in the Southeast, Northern States Tire in the Northeast and Superior Tire, a retail joint venture in Las Vegas.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    tb-logo
    Reader Services
    • Contact Us
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber & Plastics News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2021. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • CORONAVIRUS
      • AUTO INDUSTRY
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • FACTORY FIXES
      • GOVERNMENT & LAW
      • INTERNATIONAL
      • MOTOR SPORTS
      • NEW PRODUCTS
      • RETAIL TIRES
      • SERVICE ZONE
      • SEMA/AAPEX
      • SMALL BUSINESS
      • TIRE MAKERS
      • SPONSORED CONTENT
    • SHOP FLOOR
      • BALANCING
      • DEMOUNTING
      • SAFETY
      • TIRE REPAIR
      • TPMS
      • TRAINING
      • VEHICLE LIFTING
      • WHEEL TORQUE
    • Multimedia
      • VIDEOS
      • PHOTOS
      • PODCASTS
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Data
      • DATA STORE
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
    • ADVERTISE
    • DIGITAL EDITION
    • Awards
      • Tire Dealer Humanitarian Award