FULLERTON, Calif. (June 8, 2001)—Yokohama Tire Corp. has joined the parade of tire makers increasing tire prices.
The U.S. unit of Japan's Yokohama Rubber Co. Ltd. said it will raise prices 4 percent on Yokohama-brand truck and bus tires and up to 5 percent on all Yokohama-brand and associate-brand consumer products.
The increases are in line with those recently announced by other tire manufacturers, the company said, and take effect July 1. Yokohama dealers have been notified of the increase.
The company cited escalating raw material costs as the reason for the increase.
Other tire makers that have recently announced price increases include Bridgestone/Firestone Inc., Continental Tire North America Inc., Cooper Tire & Rubber Co., Goodyear, Kumho Tire U.S.A. Inc., Michelin North America Inc. and Pirelli Tire North America.