MEMPHIS, Tenn. (June 5, 2001)—TBC Corp. has acquired the North American marketing rights to the Vanderbilt and Turbo-Tech private brand tire lines from Goodyear.
Reynolds Tire & Rubber, a division of Ganin Tire Co. Inc. in Brooklyn, N.Y., had distributed the lines until recently.
TBC, marketer of the Cordovan, Multi-Mile and Sigma broad line private brands, paid an undisclosed amount for the rights to the names and the molds, according to Jim Pascover, director of communications for TBC. The company did not disclose what sales volumes it expects from the new brands, but said they would be treated as “full-fledged” TBC brands destined for nationwide distribution.
“As the marketplace evolves, independent tire dealers need a strong, complete, exclusive private label on which to focus their businesses and build overall sales margins,” said Ken Dick, executive president of sales for TBC's private brand division. “Vanderbilt/Turbo-Tech supports this strategy by providing a unique product lineup, without affecting the exclusivity that is so important to our Multi-Mile, Cordovan and Sigma customers´ success.”
The line will consist of 14 offerings in the passenger, metric, performance and light truck categories, Mr. Dick said.
Together with the Big O brand distributed by TBC's network of franchised Big O retailers, TBC claims its brands represent 7.5 percent of the U.S. replacement passenger tire market and 10.5 percent of the light truck aftermarket.