DIAMOND BAR, Calif. (May 8, 2001)–The Specialty Equipment Market Association has formed an alliance with the International Auto Aftermarket Expo 2002, a new aftermarket trade show in Japan.
“This alliance is a strategic component of our program to expand opportunities for SEMA-member companies across borders and into new markets,” said SEMA President Charles Blum. “This new Expo will allow our members to tap into the lucrative Pacific Rim, Southeast Asian and Chinese markets and expand the scope of their businesses. That part of the world is long known for mirroring trends developed in the United States.”
The International Auto Aftermarket Expo 2002 will be produced by a consortium of more than 20 Japanese and international industry associations. The first trade show is scheduled for Feb. 14-17, 2002 at the Makuhari Exhibition Center in Tokyo.
“Japan serves as a portal to the larger Pacific Rim market” and those consumers show a “passion” for motorsports, according to Vic Wood, SEMA Pacific Rim regional director. He said SEMA will work closely with all Japanese industry associations.