SOUTHFIELD, Mich. (May 8, 2001) – Lear Corp. and Beru Group of Germany are teaming up to develop tire pressure monitoring systems that will use a vehicle's keyless remote entry system to relay the data.
Ludwigsburg-based Beru claims to be the market leader in Europe for tire pressure monitoring systems, supplying the German car makers BMW A.G., DaimlerChrysler A.G. and Volkswagen Group. Initially, Lear – a broad-based automotive supplier best known as a seating developer – will incorporate Beru's tire pressure monitoring technologies into its own keyless entry system technology.
Lear described the deal as a “preferred relationship,” whereby Lear will be able to incorporate and sell Beru products that are fully integrated with the vehicle´s body electronics.
“This partnership is especially important in North America because the recently amended U.S. Transportation Recall Enhancement Accountability and Documentation (TREAD) Act will require tire pressure warning systems on all new vehicles by 2003. So this is an excellent growth opportunity for both companies,´´ said D. William Pumphrey, president of Lear's Electronics and Electrical Division.
The companies did not comment on the potential size of the business being addressed.