AGOURA HILLS, Calif. (April 25, 2001) — Buyers of upper midsize cars are now more than five times as likely to switch to a sport-utility vehicle than they were two years ago, according to research by J.D. Power and Associates.
Released this week, the company's inaugural J.D. Power Information Network (PIN) Market Assessment Study – the first of five it will publish this year – is a nationwide electronic data collection network. It gathers new vehicle transaction data from more than 5,000 participating auto retailers in 21 U.S. markets. That information includes more than 200 details from each new vehicle transaction, J.D. Power said, such as actual transaction prices, rebates, incentives and customer demographics.
Agoura Hills-based J.D. Power said its PIN study breaks new ground by combing information from all three of the firm's major automotive databases: PIN, customer satisfaction and product quality data, as well as J.D. Power's sales and forecasting data.
The company said upper midsize car buyers are the third oldest among the 19 buyer groups in J.D. Power's segmentation. Only buyers of basic large and traditional luxury cars are older, while van, pickup and SUV buyers all tend to have more children than midsize car buyers.
"The decline of the upper midsize segment will continue," said Tom Libby, analyst and director of PIN consulting operations for J.D. Power. "Our forecast indicates that sport-utilities will replace midsize cars as the most popular vehicle in the country within the next five years."