DIAMOND BAR, Calif. (April 20, 2001) – Rosemarie Kitchin, an automotive industry veteran, has joined the Specialty Equipment Market Association (SEMA) as director of consumer affairs/public relations.
For the past six years, Ms. Kitchin was director of communications for the Motor & Equipment Manufacturers Association (MEMA), which represents originial equipment and aftermarket parts, components, tools and equipment suppliers.
SEMA, based in Diamond Bar, said Ms. Kitchin will be responsible for continuing to develop the general public's awareness of the benefits that consumers can derive from use of SEMA members' products and services. She also will handle media and public relations for the association.
Charles R. Blum, SEMA president, said Ms. Kitchin's "accomplishments in developing consumer appreciation of automotive products, service and safety issues are outstanding. She will be a valuable component in our all-out consumer market development push. I've known her for a long time and respect her talent."
While at MEMA, Ms. Kitchen also was chief staff executive for the ABS Education Alliance. Formed in 1995, it is a coalition of MEMA members that supply anti-lock braking systems to auto makers. Alliance Chairman Jim Gill, of Continental Teves, said the group knew it "needed a strong voice and effective leadership from our trade association to overcome the misconceptions about anti-lock brakes that had been allowed to form because of inaction by manufacturers. Rosemarie has provided that leadership."