AKRON (April 20, 2001) — Goodyear has named an experienced racing sales and marketing executive as marketing manager of light truck tires.
Steve Myers has assumed marketing responsibilities for Goodyear's North American light-truck tire lineup, including the continued rollout of the Wrangler MT/R off-road tire.
Mr. Myers replaces Ron Wells, who left the Akron-based tire maker to take a position at RubberNetwork.com, a global purchasing and procurement marketplace developed by Goodyear and a number of other tire and rubber manufacturers.
As part of his job, Mr. Myers will oversee the Goodyear/Skyjacker Extreme Rock Crawling nationals — a four-event off-road championship series.
Commenting on Mr. Myers appointment, Jean-Jacques Wiroth, marketing director for Goodyear brand consumer tires, said Mr. Myers' racing experience benefits Goodyear's sponsorship of the rock crawling series. "We want to closely link the durability and toughness of the Wrangler brand to the extreme conditions present in rock crawling.
"Steve's background in NASCAR and other racing series also will help sanctioning body American Rock Crawlers Association to grow rock crawling as a sport. We want more fans to experience the excitement of extreme rock crawling."
Mr. Myers joined Goodyear full-time in 1981 in its race tire engineering stock car group after several co-op projects at the company. He also worked in Indy car and Formula One racing as well as chief compounder for all forms of racing. In 1996, he was named director of race tire sales and marketing.
He said Goodyear wants to "extend the Wrangler MT/R lineup into larger sizes, including the much-anticipated 37-inch tire size. Consumer demand runs high in this area. We also want to address other market segments that could use Goodyear technology to meet consumer desires."