The dot.com companies may have hit hard times, but that doesn't mean the Internet is dying. Far from it.
In fact, Internet usage of Tire Business' Web site continues to grow as more and more dealers, suppliers and tire manufacturers crave timely news to help them better run their businesses and keep up with the fast-paced tire industry.
With that in mind, we've redesigned the site—www.tirebusiness. com—to put more news upfront and make it easier to use.
And we've added a few "bells and whistles," including a stock listing featuring U.S. tire industry-related companies. These listings are updated automatically throughout the day and, for those of you who enjoy watching the market gyrations, the stock page includes the Dow Jones, Nasdaq and S&P 500 averages.
You'll also notice a full-color photograph on the home page and bright new graphics that make the site pleasing to the eyes.
But most importantly, we've enhanced our news delivery and reorganized the contents to make it easier to find previously published stories and market data.
On the newly redesigned site, tire dealers and others will find headlines and story summaries together in one place rather than requiring users to click on the headline to get more information. That may be a small change, but speed on the Internet is paramount. We're trying to make using the site quicker and easier.
We've also reorganized the contents section. If you're looking for listings of the world's largest tire makers or commercial dealerships, need a telephone number etc., you can find them with fewer clicks.
We've even begun packaging our special issues together. Now, for example, if you remember reading something in our Winter Tire Report published in the print version, you can find all of that section's stories in one place—with just a click.
For news junkies, we offer a special e-mail service, called NewsMail, that delivers the previous day's headlines to you each morning.
You can sign up for this free service by clicking on the NewsMail icon on the lower left hand corner of our Web site and filling in the information requested.
As an added incentive to join the legions of NewsMail subscribers, TB will give you one month of full access to our Web site for free.
While certain portions of the site, such as the news headlines section and classifieds, are open to anyone, full access to the Web site is granted only to paid subscribers of the print publication.
The yearly subscription cost is $68, which not only assures delivery of the newspaper 26 times a year, but also allows you complete access to all news stories, archives back to 1994 and market data found on the site.
Considering the amount of data stored there, it's quite a bargain, in my opinion.
If you haven't clicked on the Tire Business Web site yet, I encourage you to do so to see what you're missing. As for the thousands of loyal users, thanks for your viewership—and your constructive comments.
And please let me know what you think of the redesigned version. Your feedback is important. Our job is to provide the information you need in ways you enjoy receiving it.
Happy Web surfing!
Mr. Zielasko is editor and publisher of Tire Business.