Akron—Goodyear has named Kevin Kramer director of marketing for consumer tires in its North American Tire unit.
Steve McClellan, formerly general mana ger for Goodyear's Allied Tires subsidiary, succeeded Mr. Kramer as general business manager for the southern region, based in Jacksonville, Fla.
Mr. Kramer, an 18-year Goodyear veteran whose background includes marketing assignments throughout the U.S. and Singapore, had held that post since 1999.
Mr. McClellan, who joined Goodyear in 1988, has served in a variety of posts, including manager of finance for the company's retail operations and general manager-west for Goodyear Auto Service Centers.