NASHVILLE, Tenn. (April 3, 2001) — Bridgestone/Firestone Inc. has launched a Web site for its TireStarz affiliated dealer program. TireStarz.com is designed to offer information to consumers and act as a resource for retailers interested in the TireStarz program.
The company said TireStarz is intended to assist high in-house share independent dealers to compete effectively. The site´s features include a store locator, customer tire tips, vehicle maintenance and driving tips, a link to the Bridgestone/Firestone product catalog and a TireStarz credit card application.
There are more than 500 authorized TireStarz locations, according to the Web site, all of them offering Bridgestone and Firestone brand products.