RESTON, Va. (March 29, 2001)—In an effort to recruit more dealers to its 3,500 current members, TANA is pushing ahead with its Ambassador Program.
Don Olson, founder of Don Olson Tire in Clearwater, Fla., and a member of TANA´s Tire Industry Hall of Fame, is leading the program that currently has 130 ambassadors.
Ambassadors act as a liaison between tire dealers and TANA, helping to distribute information about the organization as well as help raise membership.
Ross Kogel, TANA executive vice president, said tire dealers need to know that membership in TANA is important in the tire industry.
"We help tire dealers talk to each other," he said. "We help them do together what they can´t do alone. Dealers talk about how to improve profit and have representation in Washington."
Mr. Kogel said involvement with TANA is particularly important now, "considering the importance of the past year. There´s clearly a need for dealers to be involved in a group that gives a voice to the industry.
"I can´t think of a time when the tire industry has needed a voice more than now."