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Published on March 26, 2001

Name changes close an era

Scratch two more old names from the tire industry lexicon.Goodyear's decision to phase out the Brad Ragan and Carolina Tire names in favor of the Goodyear Automotive Service format removes two well-known banners from the tire retailing landscape.

Founded in 1943 as Carolina Tire, the dealership added the Brad Ragan name when it expanded beyond the Carolinas. At one time, Brad Ragan/Carolina Tire had as many as 140 retail stores and more than 50 commercial locations.

The passing of the names also signifies a change away from the home and auto store format. Many of the Carolina stores, in particular, were located in rural areas and offered appliances along with tire and automotive service.

Goodyear, which bought control of the chain in 1985, intends to sell or close some of the stores and convert others to its standard tire and auto service format.

The move is one more example of a changing industry.


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