CLEARWATER, Fla. (March 9, 2001)—The Private Brand Tire Group has picked Sun Marketing Associates Inc. of Largo, Fla., as its marketing agency of record.
Sun Marketing specializes in developing and carrying out incentive promotions, such as those offering company employees or customers free merchandise or travel premiums.
The Clearwater-based Private Brand group, made up of 15 of North America´s largest distributors of private brand tires with approximately $3 billion in combined purchasing power, said Sun Marketing´s selection will reduce the necessity for individual member companies to conduct their own evaluations of potential suppliers.
Executive Director Don Dominguez said the group undertook "an exhaustive review" of direct marketing firms before selecting the firm. Sun Marketing´s ability to handle virtually all aspects of such promotions was a key factor in the group´s decision, he said.