NASSAU, Bahamas (March 1, 2001)—Hankook Tire America Corp. introduced its new president and CEO, Jin Wook Choi, to dealers attending the company´s 2001 dealer meeting in Nassau, Feb. 25-28.
Mr. Choi most recently was director of overseas marketing for Hankook Tire Co. Ltd., the U.S. unit´s parent company in South Korea. Prior to that he spent five years in Germany as president of Hankook Reifen Deutschland.
His new job became effective Jan. 11.
Mr. Choi replaces Seung Hwa Suh, who served at the helm of the U.S. operation for the past five years. He has returned to South Korea as Hankook´s executive vice president, with responsibility for all overseas business.
Mr. Choi joined Hankook 26 years ago in the Import/Export department. From 1979 to 1982 he worked at the company´s branch office in Tehran, Iran. In 1983, he moved to Hankook´s headquarters in Seoul to work in the export department.
From 1987-91, Mr. Choi served in the U.S., where he was involved in sales management, helping to coordinate efforts between sales and marketing.
In 1991, he returned to Seoul as general manager in the export department.