Goodyear to cut 1,000 more SKUs
NAPLES, Fla.—Goodyear will pull another 1,000 SKUs out of its production pipeline this year to go along with the 2,500 it eliminated last year.
John Polhemus, president of Goodyear's North American Tire unit, told attendees at TBC Corp.'s recent marketing meeting in Naples that the company is working with the private brand tire marketer to try and solve the complex process of delivering tires exactly when they are needed.
"This is a huge task, but the winners and losers in this industry will be determined by the success of mastering the supply chain process," Mr. Polhemus said.
Goodyear, he noted, supplies TBC with nearly 500 different sizes and types of tires. Last year, Goodyear canceled more than 10 brands and stopped doing business with several customers "that didn't have common goals, or the passion, to be the best," Mr. Polhemus said.
The company is in the process of determining which sizes, types and lines of tires are candidates for SKU reductions, a spokesman said.
iCARumba buys ToolSource.com
SEATTLE—iCARumba, a developer of an Internet automotive service portal, has acquired ToolSource.com, said to be the oldest and largest online tool equipment company.
ToolSource offers more than 38,000 products on its Web site and catalogs and is known among aftermarket users for its personalized service and competitive pricing, iCARumba said.
The acquisition "allows us to extend huge buying leverage to every iCARumba member shop," said CEO Ken Brookings.
iCARumba currently has a roster of 16,000 member shops.
Crain buys three titles in Mexico
DETROIT—Crain Communications Inc., parent of Tire Business, has made its first foray into Latin America with the purchase of three publications in Mexico.
Included in the deal are the weekly El Asesor de Mexico and the biweekly El Asesor de Monterrey, which cover the local business scenes in Mexico City and Monterrey, respectively. The two tabloids will join a group of four regional business publications already owned by Crain.
The third acquisition is Internet Velocidad, a glossy bimonthly magazine that covers Mexico's growing Internet industry. The Spanish-language publications are the first Crain-owned products not published in English.
IMI adds marketing partner in Europe
CHAMBERSBURG, Pa.—Tire and wheel product manufacturer International Marketing Inc. has entered into a partnership with TYME Tyre Management of Germany in which TYME Tyre will distribute IMI's tire management systems throughout Europe.
These systems include the SNAPSHOT Fleet Tire Survey System and the AUDIT Tire Management System, which IMI said combine high-tech electronic tire inspection tools with Windows-based software to speed the tire inspection process.
DeLeonard joins OpenWEBs as VP
PITTSBURGH—Dennis DeLeonard, former director of marketing at Continental Tire North America Inc., has joined OpenWebs Corp., a Pittsburgh-based provider of software to the tire and automotive markets.
In his new position as vice president of automotive marketing, Mr. DeLeonard will be responsible for the marketing of OpenWebs software systems, including point-of-sale and back office products, to help tire dealers better manage their businesses.
Mr. DeLeonard has 27 years of tire industry experience including seven years as national sales manager for tires at TBC Corp.