GREENVILLE, S.C. (Jan. 24, 2001) — Michelin North America Inc. has selected Modem Media, a Norwalk, Conn.-based developer of customer-focused Internet systems, to help it develop business-to-consumer (B2C) Internet initiatives for its Michelin Americas Small Tires passenger and light truck tires businesses.
Modem Media — whose proprietary work is known in the Internet world as "Me-business" — will work with Michelin to implement "strategic end-to-end" Internet solutions focused on consumers´ needs across multiple channels, Modem Media said. The companies did not disclose the value of the multi-year agreement.
Michelin will have access to Modem Media´s full service offerings, including: consulting and research; strategy, planning and conceptual development; service building and development; service marketing and distribution; and continuous program measurement, analysis and improvement.
"Modem Media will help us create a platform that will allow us to go after a new generation of consumers that don´t necessarily use traditional media in their shopping habits," said Debra Track, Michelin´s B2C web operations manager for North America.
"(Modem Media´s) experience in solidifying many of the world´s leading brands online made them an obvious choice in this initiative,´´Ms. Track added, saying Michelin´s B2C initiatives will be designed to link consumers to local retailers.
Founded in 1987, Modem Media provides Internet strategy assistance to Fortune 500 companies and select Internet start-ups — including Citibank, General Electric, Weight Watchers, General Motors, Delta Air Lines, etc.