Falken Tire fleet gets hot new look
EL CAJON, Calif.—Falken Tire Corp. has transformed several delivery trucks into eye-catching traveling billboards.
The El Cajon-based distributor has decked the fleet with vibrant colored banners to highlight the company's new "bold attitude," said Richard Smallwood, director of marketing.
The special-process banners feature life-size paintings of performance vehicles and Falken's latest tire designs for import performance vehicles and sport light trucks. Also displayed are the tag line "Performance never looked so good," as well as the company's web address: www.falkentire.com.
"Falken Tire is a cutting edge company in both the styling and performance of our products," Mr. Smallwood said. "We feel this bold attitude needs to be reflected in everything we do."
Falken is extending the new graphics to its advertising, Web site and dealer promotions and is offering the sign program to key wholesalers, he added.
Bandag donation honors professor
MUSCATINE, Iowa—Bandag Inc. recently donated $100,000 to Oakland University in Rochester, Mich., in appreciation of the inventor of shearographic non-destructive testing technology.
Dr. Michael Y.Y. Hung, holder of the John F. Dodge Chair of Oakland's School of Engineering and Computer Science, developed shearographic non-destructive inspection technology. Bandag has used the procedure in the production of its 7400 INSIGHT Casing Analyzer.
Hankook Tire Co. Ltd.'s Taejon, South Korea, tire manufacturing plant has received Q1 certification from Ford Motor Co. The Ford designation is awarded to manufacturing plants that demonstrate a high level of excellence in a variety of phases of production and interaction with the auto maker, Hankook said.
The editors of Popular Mechanics magazine have included Michelin North America Inc.'s Cross Terrain SUV tire in a group of selected products for its 2000 Automotive Editor's Choice Award. The editors were impressed with the tire's smooth, quiet ride, better handling and shortened stopping in the wet, Michelin said.