NASHVILLE, Tenn.—Bridgestone/Firestone Inc. is establishing what it calls "no payment, no interest" financing on all Bridgestone and Firestone brand passenger and light truck tires through March.
The six-months-same-as-cash type program, available at participating tire outlets in most states, should help ease the financial strain many consumers encounter in January, the company said Jan. 4.
Shu Ishibashi, BFS executive vice president and president of the company's U.S. Consumer Tire Group, said January traditionally is a tough month for many consumers.
"There's the weight of holiday shopping bills coming due, higher home-heating costs and other first-of-the-year expenses, including income tax payments," Mr. Ishibashi said.
The company's new financing arrangements will allow motorists to obtain needed replacements immediately rather than having to drive on tires with little or no remaining tread until their finances improve. "This is the time of year when having good tires may make the difference between going and staying at home," Mr. Ishibashi said.
Under the program, customers may purchase any Bridgestone or Firestone brand passenger or light truck tire, make no payment for six months and face no interest charges if payment is made in full when due. Otherwise, finance charges will accrue from the date of sale.
The no-payment portion of the program doesn't apply to residents of Arizona and North Carolina where a minimum monthly payment is required by law. However, the no-interest-for-six months portion of the program still is applicable in those two states, BFS said.