Test your knowledge of these tire industry events
1. Identify this prominent figure in the tire industry:
a. John Boyd Dunlop, "father of the pneumatic tire"
b. Titan International CEO Maurice "Morry" Taylor
c. Goodyear founder F.A. Seiberling
d. Michelin co-founder Edouard Michelin
2. Which of the following tire makers did not make changes in 2000 among its top North American consumer tire sales executives?
b. Bridgestone/Firestone Inc.
c. Michelin North America Inc.
d. Continental General Tire Inc.
3. This group of tire dealers is:
a. taking turns hugging a dolphin
b. being introduced to the new advertising mascot for Aquatred tires
c. staging a protest at a water park
d. playing "hookey" from an important speech at a dealers meeting
4. Cooper Tire & Rubber Co. hired which famous sports star to pitch its tires in TV commercials:
a. Wayne Gretzky
b. Dennis Rodman
c. Arnold Palmer
d. Mike Tyson
5. The slogan of Continental General Tire Inc.'s new advertising campaign is:
a. What ever will be, will be
b. What ever it takes
c. What a tire!
6. International Tire & Rubber Association President Bob Sherwood's dealership is located in:
a. Ponce Inlet, Fla.
b. Biloxi, Miss.
c. Bayamon, Puerto Rico
d. Birmingham, Ala.
7. Which of the following purchased off-road tire marketer Dick Cepek Tire's assets?
a. Hoosier Tire
b. Mickey Thompson
c. Bill Gates
d. Morgan Tire & Auto Inc.
8. Which of the following vehicle manufacturers began selling tires bearing its brand name.
d. John Deere
9. In 1999, Goodyear said it would stop manufacturing tires at this plant, yet actually increased production there with the possibility of a $100 million upgrade. Where is this plant located?
a. Danville, Va.
b. Gadsden, Ala.
c. Topeka, Kan.
d. Lawton, Okla.
e. Tyler, Texas
10. Congressional hearings on the Firestone tire recall were chaired by:
a. Rep. Rick Lazio, R-N.Y.
b. Rep. W.J. "Billy" Tauzin, R-La.
c. Rep. Richard Armey, R-Pa.
d. Rep. Ralph Regula, R-Ohio.
11. Goodyear and what company combined commercial tire and retreading operations to form the new Wingfoot Commercial Tire Systems LLC.
a. Tire Distribution Systems Inc.
b. Treadco Inc.
c. Tire Centers LLC
d. Treadrubber Corp.
12. Why are these men wearing tires?
a. to demonstrate the potential peril of tread separation
b. to promote correct tire inflation
c. to perform a tire test for NHTSA
d. to promote Goodyear's new Aquatred 3 line of tires
13. The Rubber Manufacturers Association's new consumer information program promoting tire safety uses the acronym "P-A-R-T," which stands for:
a. profits, assets, return, timely
b. please, always recycle tires
b. pressure, alignment, rotation, tread
c. plaintiffs, attorneys, radials, tort
14. Which of the following companies were not purchased by Larry Morgan's Morgan Tire & Auto Inc. in 2000:
a. Team Tires Plus
b. Performance Discount Tire
c. H&R Block
d. Tire Kingdom Inc.
15. Michelin's Bibendum or "Bib" mascot is smiling because he was:
a. selected to float in the Macy's Thanksgiving parade in New York
b. just pumped up by the famous duo from NBC-TV's "Saturday Night Live"—Hans and Franz
c. winner of a customer satisfaction award from J.D. Power & Associates
d. converted into a run-flat balloon
16. Which city's lawmakers considered banning the BFGoodrich "Scorcher" tire because of concern over the reaction of gangs to color skid marks.
c. San Francisco
17. Which automaker held an experimental online auction to purchase original equipment tires for its vehicles?:
c. General Motors
18. The International Tire and Rubber Association announced its World ITRA Expo would:
a. be held every other year.
b. be moved back to Louisville in 2002
c. be scrapped entirely
d. be merged with the SEMA/TANA show beginning in 2002
19. Pirelli S.p.A.'s new automated tire-making machine is called "MIRS"—which stands for:
a. the Russian space station
b. modular integrated robotized system
c. manufacturing intelligent robotics system
d. none of the above
1-A 6-C 11-D 16-C
2-C 7-B 12-B 17-D
3-A 8-A 13-C 18-A
4-C 9-B 14-D 19-C
5-B 10-B 15-C