HADERA, Israel (Nov. 27, 2000) — Alliance Tire Co. Ltd., parent company of Alliance Tire USA, has named a new management team as part of several moves designed to increase its market penetration in North America and elsewhere.
The Hadera-based maker´s new management includes:
* Zvi Meiri, who has been appointed president and CEO, replacing Yinon Esroni, who retired in August.
* Simon Soesan, named vice president of marketing and sales; and,
* Pini Vidislavski as chief financial officer and treasurer.
Alliance said it also has completed a $75 million, 260,000-sq.-ft. expansion of its Hadera factory, where it expects to go to round-the-clock operation and increase production capacity by 50 percent.
Leslie Gurland, general manager of Alliance Tire USA in Roseland, N.J., said the parent company also has empowered its managers to adopt programs and procedures best suited to their localized market conditions.
Alliance´s new approach, she said, has resulted in an increase in the company´s North American sales force, a public relations effort to increase brand awareness, improvements in co-op marketing benefits, participation in key trade shows and the streamlining of its ordering and shipping processes.