WASHINGTON (Nov. 15, 2000)—In the wake of the Firestone recall, the Rubber Manufacturers Association has unveiled its ``PART´´ consumer information program to educate motorists about tire safety.
The multiyear, multimillion-dollar program—whose initials stand for Pressure, Alignment, Rotation, Tread—premiered with display ads in the Washington Post and other newspapers across the country.
The RMA also has established a dedicated Web site for the PART program—www.rma.org/tiresafety—and is cementing ties with stakeholders including the American Automobile Association and the Tire Association of North America to make the program a success, according to RMA President Donald B. Shea.
"Increasingly, drivers have told us they want this information, they need this information and they expect this information from us," Mr. Shea said at a press conference announcing the program.
The PART program, which is advertised as an RMA initiative, offers similar information to that previously provided by the Tire Industry Safety Council, established as a subsidiary of the RMA in 1969. TISC´s operations lapsed a few years ago.
Mr. Shea said the PART program bore the RMA name because "a multitude of brands confuses the public," though he added that releasing the PART program under the RMA name "is not a rejection of what TISC has done."