LAS VEGAS (Nov. 3, 2000) — Big O Tires Inc. has launched an associate dealer program designed to attract existing tire dealers into the Big O franchise program.
Under the program, qualifying dealers can convert to the Big O program without having to pay the $25,000 franchise fee, and are given two opportunities to opt out of the standard 10-year franchise term — at three years and seven years, according to the company.
The company already has converted seven independent dealers to Big O through the associate dealer program, said David Boeke, vice president, franchise development, and is discussing the program with dozens more. A large share of the the dealers showing interest in the associate dealer program are small Firestone dealers who are looking for a change, Mr. Boeke said.
Among the features offered are generous terms on up to $50,000 in inventory, dollar-for-dollar matching funds for up to $50,000 in advertising and store renovation expenditures, according to company literature.