BALTIMORE—With most of its 40 stores located in the Baltimore metro market, Mr. Tire Auto Service Centers is turning its attention to the Washington, D.C., metro area, where the company has just seven stores currently.
"We're not a major player in (the Washington) market at this point in time," said Joseph Tomarchio Jr., executive vice president.
"The two markets are becoming one," Mr. Tomarchio said. "We have seven stores over there, and that's an area that, once we get finished with Baltimore, we're going to focus on pretty intensely."
In the past year, Mr. Tire added six new stores in the Baltimore/Washington area, bringing its total number of outlets to 40.
The dealership, which belongs to the Tire Alliance Groupe and Del-Nat marketing cooperatives, plans to open three to four locations by spring of 2001, also in the Baltimore/Washington area. Mr. Tomarchio said he also wants to expand into southern Pennsylvania, but hasn't found the right location .
Ninety-five percent of Mr. Tire's business is retail, with tire sales making up 55 percent of total sales.