A Web site isn't necessary for every tire dealership, at least not in today's market.
Nor is the Internet going to replace in the near future the brick-and-mortar dealership and face-to-face interaction at the service desk. That's apparent from our latest report on the Internet and technology in this issue.
It's not clear what role the Internet will play in the average dealer's business. Those dealers who have Web sites find them of value for informing, communicating and marketing to customers. They just aren't selling lots of tires and services over the Net yet.
The Internet continues to hold great promise but how it plays out remains to be seen.