GREENVILLE, S.C.—Michelin North America Inc. said it experienced its best month ever for tire sales during the month of August, largely due to the Firestone recall.
The Greenville-based tire maker did not release sales figures but said it had double-digit sales growth in passenger and light truck tires. Much of that improvement came from replacing the recalled P235/75R15 size, but Michelin noted that all categories of passenger and light truck tires were up.
All three of the firm's flag brands—Michelin, BFGoodrich and Uniroyal—experienced healthy, double-digit increases compared with last August, said Michael Fanning, Michelin vice president of public relations and government affairs.
Michelin currently has back orders of 2.5 million tires—1.7 million in the recalled size—compared with the typical back order of 10,000 tires for this time of year, he said.
Mr. Fanning said all of Michelin's North American passenger and light truck tire plants are operating at full capacity, with production ramped up 400 percent for September through November.