NASHVILLE, Tenn. (Sept. 12, 2000)—Bridgestone/Firestone Inc. has hired Ketchum as its new public relations agency.
Ketchum replaces Fleischman/Hillard, the St. Louis-based firm which advised BFS in the early days of the recall of 6.5 million tires but resigned over Labor Day weekend.
Fleischman/Hillard "could no longer be of service" to Bridgestone/Firestone, said a spokeswoman for the PR firm.