RESTON, Va.—Hockey legend Wayne Gretzky, National Public Radio's Garrison Keillor and comedians/ jugglers the Raspyni Brothers are among the highlights of the Tire Association of North America's 2000 trade show.
TANA's International Tire Expo will be held Oct. 31-Nov. 3 in Las Vegas. As in years past, the ITE will feature four special events for tire dealers, a series of training seminars and an exhibition held in conjunction with the Specialty Equipment Market Association show at the Las Vegas Convention Center.
"This is a first-class lineup of entertainment for tire dealers," said TANA President Tom Wright. "We hope this year's International Tire Expo will be the best ever."
The association's headquarters hotel this year will be the Aladdin Resort and Casino, located on the Las Vegas "Strip." The cost of accommodations at the Aladdin is $135 per night.
TANA and SEMA also have launched the ITE online, which can be accessed on TANA's homepage at www.tana.net as well as at www.semashow.com. The Web site includes a full schedule of events, an online show floor map, a show directory and links to help attendees schedule appointments with exhibitors and register for the show.
Anyone interested in attending the TANA show and seminars may register online, or via fax by calling TANA's fax-on-demand service at (888) 889-7391 and requesting document 116. The $10 early-bird registration rate for attending the 2000 ITE/SEMA show ends Sept. 22.
TANA's four "special events" scheduled for the week of ITE include:
The ITE Gala Reception, to be held 6:30-9:30 p.m., Monday, Oct. 30 at the Hard Rock Hotel and Casino. Tickets are $40.
TANA's annual meeting and Hall of Fame Breakfast, to be held 7-9 a.m., Tuesday, Oct. 31, at the Aladdin Hotel and Casino. The event is sponsored by Goodyear and features a keynote speech from Mr. Gretzky.
TANA will honor its 2000 class of Hall of Fame inductees and approve its new board of directors and officers. Cost is $25.
Breakfast with the President, sponsored by Cooper Tire & Rubber Co. and scheduled for 7-9 a.m., Wednesday, Nov. 1, also at the Aladdin. Mr. Keillor will host this event, while Cooper will give away $25,000 to a lucky attendee.
Presentations will be given by outgoing TANA President Tom Wright and the incoming president, Nick Hodel. Tickets for the breakfast are $25.
Tire Dealer Appreciation Breakfast, to be held 7-9 a.m., Thursday, Nov. 2 at the Aladdin. Toyo Tire (USA) Corp. is sponsoring this event, which will be highlighted by the Raspyni Brothers—comedians and jugglers seen on the Tonight Show and David Letterman. Toyo also will give away vacations at the destination resort of choice to several attendees. Tickets are $25.
Toyo also is sponsoring TANA's seminar schedule, which will focus on profitability. Topics and speakers are:
Tuesday, Oct. 31:
"How to Expand Beyond the Doors of Your Outlet for Fun.|.|.|and Profit"—Bob Bower, a consultant with the Bower Group, will discuss the secrets of bringing more customers into tire stores and becoming known for more than just tires.
"The Keys to Effective Advertising for Tire Dealers"—Alan Middleton of Middleton Performance Marketing will talk about the kinds of ad messages that draw customers and where to spend ad dollars.
"Finding and Retaining Quality Employees in Today's Hot Job Market"—Shelly Hadden of Smithers Scientific Services will moderate this session on how to find employees, maintain a positive work force and understand changing demographics that may affect that work force.
"Selecting Your Tire and Service Marketing Media"—Rene Gnam of Rene Gnam Consultation Corp. will discuss how tire dealers can spend fewer ad dollars while reaching more good prospects.
"Improving Retail Tire Store Bottom-line Profits"—Norm Gaither of Norman J. Gaither Inc. will discuss how dealers can add 5 percent to their bottom lines and avoid price wars with the competition.
Wednesday, Nov. 1:
Panel Discussion I: "Successful Tire Dealers and the Secrets of Making More Money"—Don Olson, founder of Don Olson Tire and Auto Centers, will moderate this session on how to generate more sales and increase profits. Some of the industry's leading dealers will be present to share their insights and secrets for success.
TANA called this session a "must-attend seminar" for CEOs looking to expand or improve their profitability.
"How to Maximize the Return on Your Advertising Dollars"—Alan Middleton will discuss how to prepare an effective advertising campaign and get a greater return on investment through proper planning, budgeting and measurement of results.
"Developing Leadership Qualities of Your Store Managers"—this seminar, presented by Brian Berry of Berry Management Group Ltd., will focus on how dealers can enhance the leadership, communication and basic human relations skills of store managers.
"Improve Your Cash Flow and Save Your Business"—Norm Gaither will talk on how to read and interpret a cash flow statement to help a business make the best use of its resources.
Thursday, Nov. 2:
"Merchandising Your Outlet"—this presentation by Brian Dyches of Retail Resources Group will emphasize how to develop creative, high-impact merchandising. Mr. Dyches will discuss how tire dealers are arranging their showrooms and how increased sales from showroom design are improving their profits.
Panel Discussion II: "Successful Tire Dealers and the Secrets of Making More Money"—a second discussion moderated by Don Olson that addresses the question of how to improve profits.
"Analyze Your Competition As Part of Your Marketing Plan"—Bob Bower will discuss the importance of getting to know the competition better than they know you and then how to create an effective marketing plan.
"How to Avoid Bankruptcy: The Danger Signs"—this presentation by Norm Gaither examines the clues in a business' financial statement that could set it up for failure, as well as how to avoid future cash problems.